Tuesday, 20 July 2010

Nexus One, Gone?

Nexus one was the first device introduced with such a massive hardware such as 1ghz cpu, 512 ram..etc.. but still lack getting consumer attention via Web as stated by Google. Google has announced that their web store is behind the expectations and they are shutting it down, leaving Nexus One available as a developer device.
Earlier this year, we announced that we will be closing the Nexus One web store. This week we received our last shipment of Nexus One phones. Once we sell these devices, the Nexus One will no longer be available online from Google. Customer support will still be available for current Nexus One customers. And Nexus One will continue to be sold by partners including Vodafone in Europe, KT in Korea, and possibly others based on local market conditions.
To ensure our developers have access to a phone with the latest Android OS, Google will be offering the Nexus One through a partner for sale to registered developers. Visit the Android Market Publisher site and log into your developer account to purchase a Nexus One.
Whatever you call it, Nexus One was a great success and a real milestone. I had been watching Android devices since the beginning while i was using an iPhone. Last year Google I/O I was given a developer device (HTC Ion) which was showing android made great progress but still far behind of iPhone. Until the release of Nexus One, all of the Android devices released had small screens, poor designs and lack of attraction.

I don't really believe Google wanted to produce, sell and make profit from hardware since from beginning of the 'Google Phone' rumours I denied to believe. But they did, they released the Nexus One, the first android labeled as Super Phone. Google needed to step in and take responsibility and they did. Until Nexus one no one including HTC, Motorola, Samsung dare to build phones with larger screens than iPhone. Google introduced the first real attractive android design and also used the new version of the OS (Eclair) first available for their new device.
I remember watching the ads and checking the web site of Nexus One about 6 months ago. Since then every single thing on the Android world has changed. Other super phones Droid, Evo 4G, Eris, DroidX, GalaxyS had been released. Most of those devices even have larger screens than the Nexus One. HTC polish Sense UI even more and Motorola followed by MotoBlur. All devices now have multitouch support, great navigation (thanks to larger screens), better and more customized UI. Also there had been an explosion of applications on Android Market.

Android is still way behind of iPhone in terms of design and ease of use. However Nexus One had opened the pandoras box and the change had been started. Today the avarage of android device development cycle is 3 to 6 months. Although iPhone offers better user experience in general the new wave of Android devices offered an unexpected user experience in maps, multimedia, surfing etc thanks to larger screens, wifi tethering, customizable UIs, live desktops and many many more.

Whoever thinks Google had failed with Nexus one, should just sit back and imagine would Android be at this point if nexus one had never been existed. Nexus One had changed the expectations, the view of both the manufacturers and consumers, and accelerated the move to android, changing the fate of mobile world.
So long Nexus One, the first real super smart phone. Thanks Google, thaks for giving the inspiration the consumers and mufacturers needed and thaks to let us now that you would not hesitate to step in to shape up when the platform needs your support..